About us
Welcome to Respect Origins
Our Vision
To effectively leverage the power and increased adoption of cutting-edge technologies like the internet, cell-phones and mobile banking, to build a value-generating ecosystem and an invested community, to enable exponential growth at grass-roots for artisan communities that primarily inhabit rural regions. Respect Origins will onboard every artisan anywhere!
Our Mission
Respect Origins will be the first choice of consumers for buying fabulous, handmade, one-of-a-kind products from Home and Living to Apparel, Arts and Vintage. It will generate demand and resulting wealth that will create means for Better Earnings for the Arts and Crafts Communities; Improved Living Conditions; Access to Safety, Education and Healthcare.
Founder's Profile
Aparna Challu
Executive Globalization & Technology; Advocate Equality & Social Change
Aparna Challu, is a Technology-evangelist, passionate about bringing together teams and communities by leveraging the power of technology solutions and the internet, to enable greater rural inclusivity. She has successfully set-up and grown green-field ventures in India, Europe and North America as an IT Professional. Respect Origins is her vision to put in place a technology platform that would make it possible for highly-skilled artisans that deliver fabulous and unique products to sell directly to Indian and global consumers. " Any consumer with access to the internet and a cell-phone should be able to search and buy handcrafted products online from the makers. The seller could be in a small thatch-hut, in a village somewhere and the buyer could be anywhere."
Respect Origins was created to build the Crafts and Arts Ecosystem for craftspersons and consumers to engage directly. Those being left behind despite the technology and infrastructure transformations are being brought into the mainstream economy as contributors. She is also the founder of the Primesource Foundation, since 2014, that supports the education and skills-development of girls and women to support their well-being and financial independence.
During the devastation caused by COVID 19, she has, with her team at Respect Origins, also proudly and fondly, referred to as Tribe RO, has worked for thousands of rural artisans to support them financially through funding and the selling of their inventory products, without which they have no income. It has been a year of devastation. received a few enviable recognitions. Amazon, post its recent foyer into the Indian market, has engaged with Small and Medium Enterprises, announcing its aspirations for collaborations to enhance Digital Transformations. This is done via a 4 Day Summit, called Amazon Sambhv, launched by Mr Bezos. On April 14, this year, Respect Origins and our founder, was awarded the "Handicrafts Enabler of the year."
Ms Challu has also been awarded the "Woman Leader of the Year" Award by Time2Leap, a Business and Public Sector collaboration.
Last year, India celebrated the Mahatma Gandhi Centenary. Ms Challu was awarded the "Mahatma Gandhi Samman" for Social and Economic Transformation through Non-violence.
Respect Origins holds the values of Equality, Rural Inclusivity, Environmental Respect and Sustainable Living as being the very corner-stones all else is predicated upon. Please join our tribe..may it grow as a Global Community, a Village for all where each has a place to feel valued-in.
RespectOrigins, CraftsBazaar In The News
Respect Origins Recognized as one of the top challenger D2C brands in the country
Respect Origins Recognized as one of the top challenger D2C brands in the country.
Aparna Challu Founder and CEO of Respect Origins Was conferred the Woman of Excellence Award 2022
Aparna Challu Founder and CEO of Respect Origins Was conferred the Woman of Excellence Award 2022.
Aparna Challu, Founder and CEO of Respect Origins Was conferred the Priyadarshini Award 2022
Aparna Challu, Founder and CEO of Respect Origins Was conferred the Priyadarshini Award 2022
Amazon Smbhav Award 2021 - Handicraft Enabler of the Year
On the 15th of June 2021, Respect Origins, founded by Aparna Challu, got the award for Handicrafts Enabler of the Year for contributing to the success of traditional handloom and handicraft Industry and helping the Indian artisans sell online.
Mahatma Gandhi Samman for Outstanding Achievements in the field of Social Upliftment to Ms Aparna Challu.
On the 12th October 2019, in Delhi, India, it was announced that Ms. Aparna Challu was awarded for Outstanding Achievements in Chosen Field of Activity by Iconic Achiever’s Council - Mahatma Gandhi Samman.
Bengaluru-based CraftsBazaar, founded by Aparna Challu, Connects Rural artisans to Global Consumers
Bangaluru-based Craftsbazaar, founded by Aparna Challu, connects rural artisans from almost every state with the urban and global consumer..
Ecommerce startup CraftsBazaar, a social impact venture, founded by Aparna Challu connects..
As a social impact venture, founded by Aparna Challu, this online marketplace supports the rural artisan sector through a strong supply chain and marketing focus..
CraftsBazaar founded by Aparna Challu: Leveraging Technology to Drive Rural..
Unique, culturally rich and diversely exotic, 71-year-young India continues to cherish its epithet of being ‘incredible’.
E-biz reaches out to rural artisans..
Patiala based Arun Kumar Bajaj never knew his paintings made out of thread will catch the attention of e-retailor. He has sold his paintings across india through exhibitions.But now..
Patronise Your Own CraftsBazaar..
Where we come from, our personal experiences and the collective unconscious, all play a part in determining the paths we choose and pursuits we make our own. Like so many..
CraftsBazaar - Connecting the rural artisan to the global audience.
Founder, Aparna Challu, shares, "India should be proud of its rich tapestry of heritage crafts and highly skilled artisans. But thousands of rural artisans across the country struggle to market their products..
CraftsBazaar-Bringing the Mela to Your Door
Aparna Challu, Promoter of Direct Sourcing and Fair Trade; Champion for Gender equality. Passionate believer in the untapped potential of the rural masses and the associated oppertunity for global..
Aparna Challu: In The Melting Pot Spicing Up The..
Not so long ago in the collective historical memory of the worlds carlographers and sea-faring journey men, columbus set out to find the land of spices and untold riches..
CraftsBazaar, founded by Aparna Challu, takes India's heritage legacy to consumers
India has a rich tapestry of heritage crafts and highly skilled artisans spread across the country who are capable custodians of this ethos. Craftsbazaar is an online platform that connects..
Connecting Ancient Art To Modern Marketing
Aparna Challu is a technology-evangelist , passionate about bringing together teams and communities to unleash untapped rural potential exponentially. In an era of mobility solutions..
CraftsBazaar - Connecting rural artisans to global consumers
"The historically imbided plural aesthetics of Indian handicrafts are priceless economic and cultural assets of the country, highlights Founder, Aparna Challu.
